In 2018 I will…
Does this phrase seem familiar?
It’s the time of the year where you either are a type A personality who’s already well into completing a few of your resolutions or that other segment of the population still looking to make some. As an entrepreneur one of the main things you need to focus on constantly is how to stay “in the game,” and on top of the game is to be motivated to hustle.
As a practicing digital strategist, I have one goal every year that’s on my list that helps me with defining my voice and at the same time get out of my comfort zone with my brand. For example, one year, I was all about Instagram. Another year, it was Periscope and Anchor. Last year it was all about Yelp and Yelping. In order to keep up abreast of what’s going on in my field and testing my limits I make it a point to add what I call another hustle to my social media platform.
When you think about it, starting fresh on a new platform can be intimidating and challenging to some but how else are you going to expand your horizons and learn something new?
While I will always love Instagram for the ease of use, Facebook for keeping in touch with friends and clients, Twitter for its authenticity and Yelp for the power of the word and online reviews, I believe that building your brand on multiple platforms is a great thing to do if you’re able to engage with people successfully but learning a new platform every year is how you build your digital knowledge and also challenge yourself in finding out what you can do to improve your brand presence online.
What does it take to build a brand on a new platform?
The answer is one thing and one thing only and that’s hustle. Hustle wrapped in commitment to just jumping in and doing it. Diving in head first like a newbie and figuring out step by step, no matter how painful it is to start without an audience and to start learning what you need to do to lean in and build your tribe.
Once you’ve decided to jump in, the hustle is all about finding a way to connect and engage with as many people as possible while learning the ins and out of the platform. To some, it may seem overwhelming but what’s the point of being a digital marketer when you aren’t willing to leave your comfort zone and try new things? There are so many digital platforms out there that need discovering.
Whether you’re successful or not is the goal. It’s never the amount of followers you gain or the views as much
It’s the hustle that counts because at the end of the day, the hustle my friends is the journey.