There is so much noise out there…
From the youtube videos being posted on Facebook to live broadcasting now available on most of the digital platforms, how does an entprepreneur stand out in the crowded social media arena? If you find yourself talking to anyone with any kind of hustle you’ll find that they are promoting themselves with either directing you towards their youtube channel, Facebook fan page, through a Facebook webinar, Instagram stories and the list goes on. Everyone has a theory of where and what they should promote but nobody really focuses on the how.
The “how,” is where you can stand apart from your competitors by developing your own unique voice.
When you start developing a plan on how to develop a voice, the number one thing you need to focus on is how to be authentic. The last thing you want to do is duplicate what’s already out there. Every morning when I peruse my feed and see the same thing over and over again, from the same funny pet videos, latest show and tell of what’s for dinner, to the same political complaints, I have the tendency to tune out those posts and keep on swiping. I find that I prefer to engage with people who actually put thought to what they’re putting out there so they can use it to engage with their fan base, followers and friends.
Your voice is supposed to be unique and authentic. It’s not enough to be personally motivated by a quote or an image, you need to tell the story behind it. The story you’re going to create doesn’t have to be long and explicit, it can short and to the point, but what makes any post worth responding to is if you as a marketer can capture your true intention and make your audience feel what you’re feeling.
That feeling is authenticity.
Which now leads me to another topic that is related to having a voice. When developing and using your voice make sure that you aren’t loud in the terms of being annoying. When I refer to being loud, it’s not a sound as much as an action.
How do you feel when you see an entrepreneur or friend launching a new business posting every hour on an hour? The posts usually follow the same pattern, images with no content or content with no purpose. I feel for those entrepreneurs because whether they like it or not, they’re spamming us with their lack of words, too many posts and information which isn’t useful in promoting their brand. In fact, the people on the receiving end of these posts, usually just hit the mute button on Facebook and make a point to keep on scrolling past these kind of accounts.
A little tip, one way to not be loud is to not post hour on the hour as much as you just need to concentrate on posting quality over quantity.
If you want to be successful in being heard in the digital space, building a story is how you get people to pay attention and engage with you and your brand.